Hart Core Research and Design

Resume

 

Hartley Ochavillo
Email:hochavillo@gmail.com
 

Hartley Ochavillo

A User Experience Researcher dedicated to making experiences more Human-Centered

 

Education

  • University of California Berkeley 2011
    BA in Psychology

Professional Experience

UX Researcher |Pleasanton, CA
Workday  |January 2022 - Current

  • Improve, and implement User Experience Research strategies and best practices within Workday's Career Growth products that target Managers and Employees

  • Lead AI ethics and AI Strategy research initiatives and implementation of ethics principles for Product Development and UX Design

  • Lead research activities on generating and surfacing core user needs for new products, identifying pain points in the current user experience, and creating actionable insights based on research

  • Collaborate, consult, teach and co-facilitate research activities run by UX Designers and Product Managers

  •  Ensure research, design, and development processes are inclusive and equitable for all users of  Workday’s Career Growth products

  • Develop Machine Learning Design Frameworks for ethics and engendering trust in Workday’s Human Capital Management software

  • Implemented Research roadmapping processes for projects on a quarterly basis 

  • Co-Lead Strategic Product Development and Research Initiatives across departments and products

  • Develop Research Methodologies and Frameworks to enable non-research led teams to conduct user and customer research 

  • Lead and facilitate workshops with Product and Design teams on feature prioritization and implementing research Insights 

Design Researcher |San Mateo, CA
Ford Motor Company  |May 2021 - January 2022

  • Identify key factors to building  Ford’s electrification efforts and infrastructure that is beneficial  for Ford’s customers, users of Ford’s products, and the general public

  • Conduct exploratory research (ethnographies, user interviews, diary studies) for future needs of Ford’s Fleet Vehicle Customers and validate key factors to make emerging technology successful and useful

  • Implement best practices and create infrastructure for DevOps and Research Ops (Exploratory stage, mid development, and post deployment) focused on User Needs and Experiences for an entire engineering division

  • Educating and teaching Human Centered Design principles to engineers through collaborations, demonstrations, and active participation in User Research

 

UX Mentor & Consultant |Pro Bono, seasonal 1-10 hours/week
Hartcore Research & Design  | November 2019 - Current

  • Provide UX Research Consulting for startups, educational institutions, and non-profit organizations

  • Provide feedback feedback, critiques, and offered guidance on  mentees’  portfolios and projects

Honda Research and Development America |Torrance, CA
Psychology/UX Researcher | July 2018 - October 2019

  • Introduced and pioneered early stage development of technologies (paper prototyping, user interviews, ethnographies) and  mid-product development cycle (usability and validation studies) to improve technology development efficiency and effectiveness

  • Introduced post deployment usability research and iterative improvement to new infotainment apps

  • Advocated for naturalistic User Experiences and technology by providing psychological insight on the wants and needs of vehicle owners and occupants

  • Researched, designed, and evaluated new Audio and Haptic technology/experiences

 

Simple Matters LLC |  Santa Monica, CA
Product Manager/UX Researcher | February 2016-June 2018

  • Worked with Director of Product, CEO, and App Developers to design, improve and implement changes to the iOS and Android app for a wearable technology startup

  • Lead a major product pivot from general consumers to a wearable product that served the Deaf, elderly, and hard of hearing

  • Lead and instruct staff members in how to conduct user research

  • Designed and implemented research methodologies and statistical analysis plans to test and evaluate product usage and app prototypes

  • Advised content and feature changes based on Market Research, User Testing, and contextual analysis

The Exploratorium | San Francisco, CA
Education Researcher | February 2013 - June 2015

  • Create, design, and implement hands-on science museum exhibits, presentations, demonstrations and activities for museum visitors and school teachers

  • Conducted user testing, observational studies, and anecdotal studies of exhibit usage

  • Reported feedback to exhibit developers to improve museum exhibit designs

UC Berkeley Relationships and Social Cognition Lab |Berkeley, CA
Research Assistant | August 2014 - June 2015

  • Led research on Social Human Computer Interactions via social behavioral data analysis and implementing social psychological research experiments

  • Launched long-term psychological study on the education achievement gap

Skills:

Product Management, Persona Generation, Storyboarding. Experiment Planning, Recruiting, Usability Testing, Concept Evaluation, Interaction Design, Contextual Analysis, Quantitative Analysis, Qualitative Analysis, Competitive Analysis, Experience Validation, Survey Design, User Interviews, User Research, Ethnography, Prototyping, Iterative Testing, Research Strategy, Accessibility Research, Ethical Product Design, AI Research, Machine Learning Research, Career Growth, HR Software, Educational Software, Inclusive Design, Inclusive Research, Social Psychology, Social Ecology, Research Framework Development, Customer Research, Mentorship, Design Education, Applied Research